The Creative Collective

The SuperBloom Creative Collective is a global creative community and membership program designed for an unexpected breed of creative talent otherwise inaccessible to brands & marketers. 

This collective is made up of creators and makers who are pushing creative boundaries beyond advertising in music, film, photography, journalism, performing arts, gaming, documentary filmmaking, entertainment & television.

The Collective gives creators access to brands with the opportunity to create different content as an alternative to traditional advertising.

Unlike creator networks or talent rosters, The Collective provides a community that fosters the collaboration, cross learning and mentorship needed to set a new creative standard for advertising and entertainment industries.

ALICE GU

Alice Gu is an award-winning director and DP known for crafting narratives that highlight human truths. Her commercial work for brands like Apple, Microsoft, and ESPN has earned recognition from the Clios, Tellys, and Anthem Awards. Gu’s acclaimed documentary debut, The Donut King, won multiple festival awards and was executive produced by Ridley Scott and Freida Lee Mock. She was named Best Emerging Director at the 43rd Asian American International Film Festival. Alice brought her directing talents to our global brand campaign for Tripadvisor, Be There. Do That. in 2024.

CULLY WRIGHT

Cully Wright is a photographer and director known for capturing raw, human stories with an irreverent, cinematic edge. Working primarily on 35mm film, his work embraces imperfection and the unexpected, revealing the strange magic that happens when people stop trying to be anything but themselves. Wright has shot for brand campaigns including Converse’s Pride campaign celebrating queer love and joy, product content for Topo Chico’s social campaign with SuperBloom, and Love Story, a photographic and essay series for Vogue Hong Kong later exhibited by Dazed Media in London.

EVAN NAKA

Evan Naka is a director and photographer who turned late-night lighting experiments and DIY product shoots on social media into a full-time career behind the camera. What started as clever hacks in his living room grew into a bold, graphic visual style and a deep understanding of how content lives, moves, and connects online. He knows how to stop a scroll, spark engagement, and build stories that feel native to the feed, skills he now brings to larger-scale campaigns. As founder of Naka Studios, Evan blends creator instincts with cinematic craft, always chasing the sweet spot where social-native thinking meets storytelling. His distinctive eye and platform fluency fuel SuperBloom’s work for Tyson and Hillshire, creating content designed to connect with modern audiences wherever they are.