The Creative Collective

The SuperBloom Creative Collective is a global creative community and membership program designed for an unexpected breed of creative talent otherwise inaccessible to brands & marketers. 

This collective is made up of creators and makers who are pushing creative boundaries beyond advertising in music, film, photography, journalism, performing arts, gaming, documentary filmmaking, entertainment & television.

The Collective gives creators access to brands with the opportunity to create different content as an alternative to traditional advertising.

Unlike creator networks or talent rosters, The Collective provides a community that fosters the collaboration, cross learning and mentorship needed to set a new creative standard for advertising and entertainment industries.

ALICE GU

Alice Gu is an award-winning director and DP known for crafting narratives that highlight human truths. Her commercial work for brands like Apple, Microsoft, and ESPN has earned recognition from the Clios, Tellys, and Anthem Awards. Gu’s acclaimed documentary debut, The Donut King, won multiple festival awards and was executive produced by Ridley Scott and Freida Lee Mock. She was named Best Emerging Director at the 43rd Asian American International Film Festival. Alice brought her directing talents to our global brand campaign for Tripadvisor, Be There. Do That. in 2024.

MATTY PEACOCK

Matty Peacock is a director, choreographer, and movement coach known for his dynamic visual storytelling. Originally from Seoul and raised in New York, he’s worked with artists like Ariana Grande, Billie Eilish, and The 1975. He’s directed for Selena Gomez and Shawn Mendes, as well as commercial campaigns for Apple, Budweiser, and Michael Kors. Peacock brought his signature style to SuperBloom for Simon Malls’ Meet Me at the Mall campaign, blending movement and fashion in a fresh way.

NATHAN COPAN

Nathan Copan is a director and creative force known for his cinematic storytelling across luxury, fashion, and travel. He has collaborated with SuperBloom as both a creative director and director, leading campaigns for Silversea Cruises, capturing breathtaking destinations with a refined, editorial style. With a background in leading global work for Ralph Lauren, David Yurman, and Anthropologie, Nathan brings a unique ability to merge high-end aesthetics with emotionally resonant narratives. His work spans major brands like La Mer and Moët & Chandon, always balancing sophistication with authenticity.