Exit
MAKING A MILLENNIAL BRAND RELEVANT TO GEN Z CULTURE
Sonic, known for 150+ innovative menu items, needed social credit with a younger audience. They introduced the 'Sonic interns' (Ric and Jess) to celebrate the brand's "Stupid Smart" behavior. The fictional characters rewarded superfans, highlighted new products, appeared at major events like X Games, and hosted a podcast addressing fan feedback, making the brand accessible to a new generation.
Next Project
